Life Of Luxury – How to Create the Foundation of a High End Brand

Description

Some entrepreneurs want to have a luxury brand but don’t know how or where to start.

Most brands start with aesthetics. But with high-end brands, it’s more about the experience than anything.

In this session, I’ll cover:

• The definition of luxury
• Foundational characteristics of thriving luxury brands.
• Four pillars every brand must have no matter what industry they’re in.
• 10 mistakes new luxury brands make.
• The fall of some of the most popular brands, campaign mishaps, and more.