Before you jump to creating and posting, you need to plan your social media.
If you haven’t read that blog post, go back and then come back here.
But if you have, let’s proceed.
When you’re getting ready to create your social media content, you should already have these things in place:
- Platform + Posting Schedule
- Theme for the month, broken down by the week
- Content Mix (Type, reason, purpose): Remember, your content mix should be based on what the platform is used for and how your clients like to consume information.
Here’s an example:
1. Platform & Posting Schedule:
Instagram 3x daily 5x a week. 10am, 3pm, 7pm Tuesday- Saturday
Instagram is a visual platform. You can make:
- Post on the feed
- Ig Stories
- Ig Reels
- IGTV Videos
- Ig Guide
2. Theme for the month: Starting a business for newbies
Week 1: Tips for turning a hobby into a business
Week 2: Reputation Building
Week 3: Legal Tips
Week 4: Business essentials for service/ product based entrepreneurs
3. Content Mix:
- Mini Blogs
- Behind the Scenes
While you can make your mix as you please, we recommend picking no more than four types of content to rotate. This will allow you to make content efficiently and effectively.
Once you’ve made the decision, batch the content.
When making the content, make sure you note the kind of content, form, and where it’s going.
An example of this might look like this:
Kind: How to- How to build your reputation.
Where is it going? IGTV + Story
Here are the tools you can use to create the content:
- Canva + Photoshop to make your word posts, quick ebooks, infographics.
- Meta meme to make memes
- Phone camera to record videos
- Inshot to edit videos
- Anchor to record audio or podcast
- Headliner.app to edit videos / audio
- Google apps to keep the content
- Google Drive to save photos and etc
- Quotes on Pinterest and use some of your own. Be sure to give credit.
Now that you have created the content, it’s time to move to the next step: Scheduling.
Scheduling your post.
After you have made your content, you’ll move on to scheduling your post.
At this point, you should have your social media content planned and created. Now, it is time to put out into the world!
While you were planning, you should’ve made a posting schedule. In the example above, we used: Posting Schedule: 3x daily 5x a week. 10am, 3pm, 7pm Tuesday- Saturday
All you have to do now is schedule it.
There are tools like Smarterqueue that you can use for all of your social media. But because I’m picky, I like to use certain tools to post for certain platforms for certain features.
For ig, I love to use Planoly or Later because I don’t have to log in to make it post, it’s actually automatic. Right now I’m using later because I can use linkin.bio to add links to any post. The only downfall to me is they don’t let me schedule gifs and I love gifs!’
For Facebook, Twitter and Pinterest, I like to use Smarterqueue.com. Smarterqueue is suuuppper smart with distributing content, helping you find more content and more!
I encourage you to browse through different tools so you can find what’s best for you based on the platform you will be posting on, your tech abilities and what capabilities you would like to have. It took a lot of digging to find out what worked best for me. But no matter what platform you choose, make sure you save your original content in something like google doc / drive so you can keep & reuse your content.
Do not hoard ideas + content. By the time you’re ready, it will be irrelevant.
Now let’s back up.
During the planning stage, you made goals and decided on some Key Performance Indicators or KPI’s.
A Key Performance Indicator is a measurable value that demonstrates how effectively a company is achieving key business objectives. (Klipfolio, 2020)
After you post, you can analyze the data and compare it to your goals and KPI’s.
The stats will also give you a good idea of what you need to stop, start, or keep doing.
If you’re not sure about what to do with the data you found, here are some simple reflection questions you can use to help you decide if it was helpful or not:
- What kind of content did well?
- What didn’t go well?
- Did I hit any of my goals?
- What can I change?
You’re almost done. After you analyze, you can repurpose your content to use it on other platforms. Rinse and then repeat.